We're a motley crew of aspiring superheroes, here to save the world from crappy bacon. If it helps fight climate change or helps you get healthy, that's just a bonus.

World Economic Forum Cultural Leader, serial entrepreneur, and retired celebrity chef Jade Cheng has spent the last decade pioneering plant-based fine dining, garnering 1000s of celebrity and high profile clientele including Stella McCartney, Jessie J, Chris Hemsworth, MIA, Moby, Taylor Swift, Nikki Reed, billionaires, CEOs, VCs, founders, and luxury brands like Kering, Balenciaga, Cle de Peau, Jeremy Scott, and Vera Wang. 

Globally renowned as one of the best plant-based chefs in the world, with clients from New York to Hong Kong, Verbier to Maldives, Shanghai to Milan.

Like Tesla's model of premium to mass market, Jade is now shifting from hosting dinners for $200-$2000 per person to offering super affordable products from $3-9 to make plant-based living accessible to everyone.

Jade was named ELLE China 30 Under 30, Tatler Magazine’s Gen T 100 Elite Pioneers List, and has been featured in 100s of media outlets in the US and China from Forbes, Vogue, SELF, Instyle, WSJ, Eater, New Yorker, HK Economic Times, and more.

She was invited to speak at the World Economic Forum, where she delivered a provoking speech about climate change and the economic opportunity to an audience of 100s of world leaders.