Jade Cheng

Jade Cheng is the world’s leading plant based expert, prolific food scientist, retired celebrity chef, and World Economic Forum Cultural Leader who has dedicated her life to making healthy, sustainable, and delicious living the norm. With over 23 years of plant-based experience, she’s a pioneer in the movement—founding multiple 7- and 8-figure companies that span restaurants, consumer packaged goods, and media and developing over 1,600 food formulations.

In a past life, she built a vast clientele through sold-out exclusive fine dining dinners—charging $200 to $2000 per seat—serving over 40,000 guests across NYC, Shanghai, Verbier, Milan, and the Maldives. Her client list includes Stella McCartney, Chris Hemsworth, MIA, Vera Wang, Moby, and Jessie J, as well as billionaires, VCs, and Fortune 500 CEOs. 

Now, Jade is shifting from exclusive fine-dining innovations to creating mass-market products priced from $5-9—bringing the same level of quality, flavor, and impact to everyday shelves. 

Jade’s work has been featured in Forbes, Vogue, WSJ, Eater, Instyle, SELF, New Yorker, and Tatler, and she was named to ELLE China’s 30 Under 30 and Tatler’s Gen T 100 list of elite pioneers. She has spoken on global stages including the World Economic Forum (Davos & Dalian), Seeds + Chips (alongside Barack Obama), and Alibaba’s Yunqi Conference.

In 2019, Jade appeared as a finalist on China’s most-watched food show 锋味 (150M viewers), where her refusal to cook meat sparked a national media firestorm—and a cultural reckoning on food ethics and sustainabili